Lolita is a Japanese fashion style and Japanese subculture popular in the Harajuku area of Tokyo. Popular Gothic lolita clothing brands include Baby, The Stars Shine Bright, H.NAOTO, and Metamorphose Temps de Fille. The most popular magazine related to Gothic lolita is the Gothic & Lolita Bible. The most popular shopping street for Gothic lolita fans is probably Takeshita Dori and many of them hang out on weekends on the Harajuku Bridge.
Sweet lolita, sometimes known as "ama loli" are best known for their EXTREME girly-ness.Most motifs are fairytales, cute animals, and things of the like. Brands that go along with this category are: Baby, The Stars Shine Bright and Angelic Pretty.
This is a category of lolita that mainly consisting of black,white and other dark colors.To make gothic lolita "gothic", things like crosses, coffins and such are added.
As the title states, this is the more mature side of lolita.Darker colors, less frills and lace,and the occasional pencil skirt. Brands like Mary Magdalene, and Victorian Maiden come to mind when in classic.