Zucca is a Japanese fashion label started by Akira Onozuka in Tokyo. The brand has always been a chance for Onozuka to experiment with fashion, utilizing the design process to create artistic forms in three dimensions. His clothing is often a mixture of various different forms, crossing the basics of two dimensional artwork with the third dimension of fashion design.
Zucca was launched by Onozuka in 1988 with the first collections introduced in 1989 and showed in Paris. Having previously worked with Misake Design Studios under Issey Misake, Onozuka quickly had a following. Additional brands were launched by Zucca in 1992 with Hakui and in 1994 with Zucca Travail, both designed to provide work wear and uniforms for professionals.
The Cabane series of Zucca wristwatches was launched in 1996 and the Zucca Design Office was incorporated in 2003 to combine all aspects of the company’s design process. Zucca has become well known in many aspects of the design and fashion industries, most recently garnering the 1er Trohee Elan in 2004, given to Zucca Travail by La Federation du Pret-a-porte Feminin for Zucca’s contributions to the French manufacturing industry.
Onozuka’s designs, often seen as an expression of his artistic experimentation seek to combine many different factors into each product, with functionality only one goal of many. He seeks out inspiration in everything from literature and art to travel and his family.
The process is the most important aspect of the design process for Onozuka and has often resulted in unexpected creations and new designs sprouting from existing plans. The majority of fashions developed by Onozuka have been simple casual wear that has been made to look edgier for a fashion conscious consumer base, creating an eager, loyal group of customers.
Zucca clothing is available in a limited number of boutiques around the world, and primarily in major fashion hubs such as Paris, London, and New York. The label has been expanding in recent years as the brand gains greater attention in worldwide circles and becomes more available for purchase.