Lowrys Farm is a Japanese clothing company that produces casual clothing for young women. The company, run by Point Inc, has a purpose of providing more than just fashion, but a combination of casual, simple clothing, with ease of wear and cost.
Lowrys Farm was formed as a subsidiary of Point Inc to provide clothing for Japanese women in their 20s and 30s that was fun and casual, outside of the overt, highly stylized street fashions of Shibuya and Harajuku.
The current line of Lowrys Farm collections includes plenty of soft colors, loose tops and relaxed fit denim to match the needs of women who just want a casual look. The care free attitude of the company comes through even in their catalogs as they include humorous descriptions, photo collages, and even crossword puzzles for entertainment.
One of the factors that differentiates Lowrys Farm from other similar brands in the women’s clothing market is that they seek out and use feedback provided by their customers. Their website includes an active blog with open commenting features alongside a rating system. This system allows customers to rate the Items and Styles on the website, to showcase which products are not only selling best but are most popular with customers at any given time.
This same philosophy also applies in Lowrys Farm store locations, with shop girls taking surveys and asking to use shopping data. The company uses this data to decide how best to progress the line in future collections and catalog releases.