Julius is a Japanese fashion label run and designed by Tatsuro Horikawa. The label focuses on presenting a wide array of gothic inspired clothing, utilizing the color black extensively to explore its meaning in both Avant Garde, spiritual, and religious aspects of the designer’s life. Started as a primarily art related project, Julius has surpassed Horikawa's original label focus in Nuke, presenting in the Tokyo Collection annually since 2004 and growing to a cult status in both Japan and abroad.
Designer Tatsuro Horikawa started his own design company in 1996 with Third Stone Co. Ltd, followed the following year by his first fashion label, Nuke. The label was a large success but lasted only until his next major project was undertaken in Julius, started in 2001 as an art project to present audio and video presentations for Spring/Summer collections and art shows. The label grew from there becoming a full fledged fashion project that coincides with artistic endeavors from Horikawa.
The first presentation of clothing and audio/video projects from Julius occurred in 2004 with the Spring/Summer collection at the Tokyo Collection. A follow up show occurred at the Modern Art Gallery as well with paintings and abstract art pieces that inspired his clothing line.
Tatsuro Horikawa has long been known for his fusion of art and fashion into singular entities, utilizing a similar philosophy for both aspects of his career. He has long stated that “a collection is created when different elements are accumulated to such a point that they form into one exceptional vision or idea” and the result has been present in his work with elements including architecture, music, art, sound, ambience, travel, and emotion. The goal then, according to Horikawa is to contribute to the lifestyle of the individual rather than just the wardrobe.
Black is the base for all creations in the Juluis line, and most clothing does not branch out much further. The idea of madness and grief that black symbolizes often appears in Horikawa’s work in the form of drooping strap, narrow legged pants, and heavy boots. The collections take their cues from recent developments in goth fashion from the likes of h.NAOTO but with more mature, upscale clothing as its base, including trenchcoats, tuxedo jackets, and slacks.
Because Julius began as an art project, the clothing is a secondary aspect, changing annually to reflect the direction in which Horikawa takes the label. His work utilizes a great deal of underground imagery and artistic expressions with heavy black leather as a common material.